Online Marketing

In today's world people are searching on the internet for products and services more than ever.

The most common tool used in searching is Google.com. Everyone with a small budget from R50per day can afford to reach these customers that are searching for a specific product or service. A business can advertise based on the search that a prospect is searching for. The wonderful is you only pay when someone clicks on your ad (Pay-per-click). This means targeting interested prospects in the most effective way possible.

Though it seems obvious, search engine marketing requires technical expertice and practice to be able to effectively make your ad spend profitable. This is to ensure that you avoid unnecessary clicks.

We will track the complete process from the views of your ad (impressions) to the clicks until your prospects fills in the form to request for more info. The whole process can be tracked using Google Adwords. A tool in Adwords called conversion tracker will be used to measure carefully how many prospects you make on your search ads compared to the amount of clicks you have.

It is our knowledge and experience that we use to ensure that the whole process is profitable for you with accurate data.

The following is the process we take in managing your Online Marketing Campaign:

• We determine the goal of your online campaign. Whether you want a specific product to sell or to brand your business or any other goal you have in mind.
• Compile a list of keywords that can bring you the right traffic for your specific budget
• We plan with you the areas would be best to obtain your clients. Fortunately you can target a specific area from where you perform your business.
• We design a landing page. A landing page is the page that the person searching will be redirected to.
• We install a conversion tracker. This helps us to track which website visitors from google search convert to clients. We can quantify accurately the average cost of obtaining a client.
• Continuous improvement to reduce the cost of acquiring a new client.